(Fishing Gear)

Hapyson (Fishing Gear)

Launched in April 2011, Hapyson (= Happy Person) is YAMADA’s business brand that inherits the expertise, quality and design of the fishing gear business nurtured by Panasonic Corporation.

The Hapyson business is a place to demonstrate and bring together all the experience the company has accumulated in product provision and solutions and at the same time a forum for taking on new challenges.

The various expertise we are gaining in this business contributes significantly to the improvement of business synergies across YAMADA.