YAMADA ELECTRIC IND. CO., LTD.

ENTRY

RECRUIT SITE

The First Step
Shapes the Future

Discover stories from younger employees who continue to thrive as they take on new challenges in a new environments.

INTERVIEWNew Graduate Interview

M. N.
(Joined in 2023)
T. K.
(Joined in 2022)
K. M.
(Joined in 2013)
Osaka Office (Joined in 2023) Industrial Designer M. N.

REASON

I majored in product design at my university and had always aspired to become a industrial designer.
After receiving an offer through a job search website, I conducted my own research and attended the company information session. I learned that many companies require new hires to spend the first few years gaining experience in other roles or undergoing long-term training. However, at YAMADA, employees can begin working as industrial designers from their very first year. The opportunity to design products related to bicycles and fishing, which were already my hobbies, was also very appealing. Being able to start doing what I truly wanted in a field I’m passionate about was the deciding factor for me.

FLOW

Before joining the company as a full-time employee, I worked part-time once a week. At first, I was involved in simple planning and design tasks, such as proposing new products based on existing ones and creating promotional materials.
After joining full-time, I learned from senior colleagues about non-design operations and the overall development process. I then worked on structural analysis, conceptual design, and product styling for new fishing gear called the “Multifunctional Gear for Keeping Fish Fresh,” as well as on the styling of other new products.
In my second year, I traveled to Germany, France, and the Netherlands for on-site market research as part of Hapyson’s initiative to expand its bicycle light business into Europe. Based on those findings, I worked on the styling of bicycle lights for the European market, as well as on the design and styling of new fishing gear products such as the “Fish Descaler” and “Ozone Deodorizer”.

JOB

Currently, I am involved in design development for new products and in color variation planning for existing products.
The workflow for new product design is as follows:I receive new product proposals from the sales department or other divisions, conduct a preliminary structural analysis and conceptual design, and create a 3D model using 3D CAD, and then a design mockup is produced with a 3D printer. Using this mockup, I refine the concept together with the sales and engineering teams.
Once the engineering team completes the internal detailed design, I revise the exterior design and review finer details, such as the placement of printed logos. Although my work itself has not changed since my first year, I recently obtained a 3D CAD certification (3-Jigen CAD Kentei). With my improved CAD skills, I am now able to create high-precision rendered images. I use these images to create CG visuals, which are provided for use in product packaging, catalogs, and promotional materials.

REWARDING

While I sometimes see the products I designed displayed in shops, I don’t feel so much joy as I do regret —thinking, “I wish I had done this differently,” or “I should have examined this part more carefully.”
There are countless areas for improvement not only in design but also throughout the development process, and they never truly end no matter how many products we develop. However, each improvement uncovers the next challenge to be tackled. Because of that, I realize a sense of growth in being able to notice things I hadn’t been aware of before.

VISION

Although I can do much more now, there is still so much I don’t yet understand and need to learn. I want to keep building up my knowledge and experience so that one day, I can confidently create a design I’m proud to show to my university peers and the professors who supported me— and say, “I designed this.”

A Typical Day at Work

  • 8:10
    a.m.
    Arrive at the office
  • 8:30
    a.m.
    Work on design studies and create 3D data
  • 11:00
    a.m.
    3D printer model
  • 11:30
    a.m.
    Lunch break
  • 12:30
    p.m.
    Handle administrative tasks
  • 1:00
    p.m.
    Produce a design mockup from the model
  • 3:00
    p.m.
    Collaborate with the sales and engineering teams to refine and polish the designs
  • 5:40
    p.m.
    Leave the office

Overview After Joining YAMADA

step1 OJT on Existing Projects
step1

Under the guidance of senior colleagues, you will learn the overall workflow by reviewing design drawings and product specifications.

step2 Start with Partial Designs and Modifications
step1

Once you became familiar with the process, you will start handling partial designs for small parts and structural components, as well as drawing modifications. You will begin to realize that you are engaged in a part of each product through collaboration with your team.

step3 Involvement in the Entire Product Development Process
step1

At this point, you will become engaged in the entire product development process —from upstream to downstream— covering specifications coordination with customers, mold procurement, prototyping, evaluation, and the ramp-up of mass production.

Domestic Engineering Department (Joined in 2022) Mechanical Design Engineer T. K.

REASON

During my university years, I applied my knowledge of mechanical engineering to product design, valuing the excitement of bringing ideas to life. In my job search, I looked for an environment where I could leverage that knowledge while being involved in a wide range of monozukuri. I was drawn to YAMADA’s integrated approach that allows us to be involved from development through mass production, and its corporate culture that empowers even junior employees to propose ideas, which led to my decision to join. The final deciding factor was the strong feeling that YAMADA would actively support and fuel my desire for growth.

FLOW

After joining the company, I started with OJT, learning how to read drawings and understand internal regulations alongside a senior colleague. Gradually, I was given responsibility for designing smaller parts and experienced the process of seeing my designs move into the prototype phase. Through numerous improvements based on feedback from senior colleagues, I was gradually entrusted with more responsible tasks. About six months later, I was assigned to design part of an entire product, which made me realize how much I had grown. YAMADA offers an environment where I can take on challenges step by step and develop skills with confidence.

JOB

Currently, as a mechanical design engineer, I am engaged in the design of new products, from the initial development stage through to preparation for mass production. Specifically, my work primarily involves CAD-based design and structural analysis, along with continuous improvements based on prototype evaluations. When I first joined YAMADA, I felt anxious, wondering if I could really do this job. However, during review sessions, my senior colleagues always provided detailed advice and encouraged me to take on new challenges. Recently, a design improvement I proposed was adopted and incorporated into a product’s specifications, giving me a strong sense of accomplishment. While I still have much to learn, I am continually striving to fulfill my responsibilities and contribute as a member of the team.

REWARDING

I feel great joy the moment the parts I designed take shape and begin to function as part of a finished product. I get especially excited when holding a prototype in my hands and seeing how the design image from the drawings has been fascinatingly transformed into reality. Furthermore, the environment allows me to be involved not only in design but also in product proposals and improvements. It widens the scope of my learning and allows me to genuinely feel my growth. Through advice from senior colleagues and on-site experience, I feel my perspective as a designer is gradually broadening.

VISION

In the future, I aim to become a designer who can lead the entire product development process. To achieve this, I will continue taking on new challenges and building broad knowledge and experience, striving to become someone my junior colleagues can rely on.

A Typical Day at Work

  • 8:50
    a.m.
    Arrive at the office
  • 9:00
    a.m.
    Check Emails:
    Organize today’s tasks.
  • 9:30
    a.m.
    Department meeting:
    Share the progress of assigned products.
  • 10:30
    a.m.
    CAD design work:
    Create drawings for part designs assigned by senior colleagues.
  • 12:00
    p.m.
    Lunch break
  • 1:00
    p.m.
    Prototype inspection:
    Check prototype parts sent from the factory in China with a senior colleague. Inspect whether the design intent has been reflected and take notes on points for improvement.
  • 3:00
    p.m.
    Design review:
    Submit drawings to my supervisor and project leader. Review suggested modifications based on feedback.
  • 4:30
    p.m.
    Design revision work:
    Reflect feedback received during the review. Reorganize the data to prepare for the next submission.
  • 7:00
    p.m.
    Leave the office: Work overtime for about one hour.

Overview After Joining YAMADA

step1 OJT on Existing Projects
step1

Under the guidance of senior colleagues, you will learn the overall workflow by reviewing design drawings and product specifications.

step2 Start with Partial Designs and Modifications
step1

Once you became familiar with the process, you will start handling partial designs for small parts and structural components, as well as drawing modifications. You will begin to realize that you are engaged in a part of each product through collaboration with your team.

step3 Involvement in the Entire Product Development Process
step1

At this point, you will become engaged in the entire product development process —from upstream to downstream— covering specifications coordination with customers, mold procurement, prototyping, evaluation, and the ramp-up of mass production.

Domestic Engineering Department (Joined in 2013) Mechanical Design Engineer, Assistant Manager K. M.

REASON

During my university years, I majored in electrical, electronic, and semiconductor engineering, placing great importance on understanding monozukuri from a “structural perspective.” In my job search, I sought an environment where I could apply my specialized knowledge while taking on challenges across a wide range of fields. I was attracted to YAMADA’s involvement in developing diverse products —from home appliances to household goods— and its corporate culture of entrusting young engineers with significant responsibilities early on. Believing that this is a place where I can grow and one day take a leading role in product development, I decided to join YAMADA.

FLOW

After joining YAMADA ELECTRIC, I learned the fundamentals of design through OJT under the guidance of senior colleagues. I began with the design of small parts, and by taking part in prototyping and testing on site, I gained firsthand experience of how my work contributes to the final product. In my third year, I was entrusted with responsibility for an entire product, which allowed me to gain firsthand experience in schedule management and coordination with related departments. Through these experiences, I developed not only technical expertise but also the ability to drive projects forward in collaboration with others. Currently, as a Chief, I oversee a team and take part in training junior colleagues. The environment that allows me to gradually expand my scope of responsibility gives me a real sense of personal growth.

JOB

Currently, I serve as a Chief, leading projects for ODM products. In particular, my responsibilities include product structural design, prototyping, and evaluation, as well as coordination with related departments and schedule management to oversee the entire development process. I am also involved in coordinating with overseas clients. From the time I was a younger employee, I have traveled to factories in China to apply on-site experience directly into my designs. Although I was not confident in English at first, I took advantage of YAMADA’s in-house English conversation program offered during working hours and gradually improved my skills. This has allowed me to communicate more effectively with international team members and truly feel my own growth.

REWARDING

I feel a great sense of accomplishment the moment a product I led in development is completed and released to the market. After the entire team shares ideas and overcomes challenges one by one to complete the product, I feel that we could only have achieved that with this team. As someone with my own family, I also find reassurance in YAMADA’s strong support systems, such as childcare leave and family allowances. I feel daily fulfillment working in an environment where I can continue to grow professionally while also prioritizing my family.

VISION

In the future, I aspire to be a project leader entrusted with even larger-scale projects. At the same time, I hope to play a supportive role in helping junior colleagues take on new challenges with confidence. My goal is to grow as a globally active designer while maintaining a good balance between my career and my family.

A Typical Day at Work

  • 8:45
    a.m.
    Arrive at the office
  • 9:00
    a.m.
    Check Emails:
    Review messages from clients and check the status of ongoing projects.
  • 9:30
    a.m.
    Department Meeting:
    Check on team members’ progress and identify key issues.
  • 10:00
    a.m.
    Design review meeting:
    Meeting with relevant departments. Align design specifications while considering cost and productivity.
  • 11:00
    a.m.
    Drawing review:
    Check on drawings prepared by junior colleagues. Provide feedback by sharing strengths and suggesting areas for improvement.
  • 12:00
    p.m.
    Lunch break
  • 1:00
    p.m.
    Design and prototype verification:
    Carry out design work for my assigned products and check the performance of prototypes.
  • 3:00
    p.m.
    Regular online meeting with clients:
    Discuss the next design direction.
  • 4:30
    p.m.
    Project progress management:
    Review the schedule and share the information with the relevant departments.
  • 5:30
    p.m.
    Interviews and consultations with team members:
    Listen to the concerns and progress of younger employees and provide support.
  • 6:00
    p.m.
    Design work:
    Depending on the progress of the project, I work overtime.
  • 7:30
    p.m.
    Leave the office:Value a good balance between my family and career, and enjoy time with my children after returning home.
Value a good balance between my family and career, and enjoy time with my children after returning home.

Overview After Joining YAMADA

step1 OJT on Existing Projects
step1

Under the guidance of senior colleagues, you will learn the overall workflow by reviewing design drawings and product specifications.

step2 Start with Partial Designs and Modifications
step1

Once you became familiar with the process, you will start handling partial designs for small parts and structural components, as well as drawing modifications. You will begin to realize that you are engaged in a part of each product through collaboration with your team.

step3 Involvement in the Entire Product Development Process
step1

At this point, you will become engaged in the entire product development process —from upstream to downstream— covering specifications coordination with customers, mold procurement, prototyping, evaluation, and the ramp-up of mass production.

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